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OLD AMERICAN chosen to Deliver Technology to Blue Cross Blue Shield Association (BCBSA)

Proof of Concept for Hadoop open-source software framework for storage and large-scale processing of data-sets on clusters of commodity hardware.

FOR IMMEDIATE RELEASE –Wilmington, DE & Newport Beach, CA – September 18, 2014: Old American Incorporated, a uniquely qualified Premiere Hewlett Packard and IBM Business Partner since 1996, has been chosen to assist BCBSA in their Proof of Concept (PoC) with Cloudera Hadoop hardware and software environment. Old American has been selling hardware, software, and service solutions around Hewlett Packard and IBM products for over 15 years. Collectively, our services team are associated with some of the largest Big Data implementations in the U.S.

According to Old American President Joe Rodriguez, “The strengths of using Hadoop to store and analyze large quantities of data is nothing new. Many companies are joining the Hadoop family. We have also seen from a distance, heard stories of where the wrong products, the wrong partners can make difference in the time to deliver the expected results.”

Old American was responsible for a software project that ‘right’ sized a DataStage environment from 7200 PVUs on an array of DB2 servers to 1400 PVUs on a dedicated Information Server. During that engagement, the consultants became familiar with data flow, privacy concerns, and key personnel at BCBSA.

Old American President Joe Rodriguez comments, “We believe as does IBM, that leveraging existing DataStage assets, during the PoC will allow the proof to prove the success BCBSA is searching for. We are invested in this success as we want BCBSA to keep all of the hardware they have purchased from us.”

Information Server (DataStage) contains technology that make linking, importing and transforming data bi-directionally to and from source data and the Hadoop File System. Not only are we aware of this technology, we train new DataStage users at General Motors how to demystify the Hadoop structures with simple DataStage jobs. The more you know about either product helps in getting command of data on both ends.

We are prepared to assume any of the roles required, whether from an architecture standpoint, or job design to heads down job creation from an on-site model to off-site options, with mentoring or testing deliverables. Our principal consultant has 4 years of experience working at the BCBS of Texas or HCSC.

We can provide countless documents to share with the client but at this point, we are confident we can be an excellent partner during this PoC and beyond.

Old American offers:

  • Turnkey Support for Hardware, Operation Systems, Software, Services and Maintenance
  • Strong Subject Matter Expertise (SME) in the Healthcare industry
  • Experience with BCBSA environment, its policies and its personnel.
  • IBM Champion level consultants in databases and DataStage
  • Teaching Mentors and practice leadership in results driven projects.
  • Hadoop and Big Insight experienced consultants of all levels
  • Local resources with strong IBM skills.

About Old American Incorporated

Old American was founded to provide asset capitalization services in 1996. Since its inception, founder Joseph Rodriguez has participated in the private funding of individuals and their organizations that had dreams of entering the information systems marketplace with technology that would benefit their businesses.

Most recently, Old American has pooled its resources with other financial institutions to accelerate the “ready for market” conditions for distinctive software systems that provide “not available” anywhere features and benefits.

Understanding the dynamics of the marketplace, technology advancements in both software and hardware along with a history of quick, consistent program delivery provides Old American with the foundation and leadership necessary to instinctively compete in today's technically intuitive revolving world.


The Blue Cross Blue Shield Association (BCBSA) is a federation of 39 separate health insurance organizations and companies in the United States. Combined, they directly or indirectly provide health insurance to over 100 million Americans. The history of Blue Cross dates back to 1929, while the history of Blue Shield dates to 1939. The Blue Cross Association dates back to 1960, while its Blue Shield counterpart was actually created in 1948. The two organizations merged in 1982, forming the current association. The company has its headquarters in the Michigan Plaza complex in the Chicago Loop area of Chicago, Illinois.

For more information, contact Art Leon or Joseph Rodriguez @ 949-587-5138 or click here to send us an email.
18 September 2014
posted by Joseph Rodriguez